One of my favorite look book inspired videos for this season was the new “Topshop It’ Video. This digital lookbook is on my favorite’s list for many reasons. First of all just how fun and funky it is. It looks like the director really had a nice time coming up with the idea for the video. The music is fun, the dancing looks cool and makes the viewer want to keep watching.
The outfits for fall/winter 18 all give a sense of youth and just having fun with it. The words in the video are also very catchy and jump out at you at the right times. I like how they also included close up shots of the models showing off the accessories, it makes the viewer more enthralled into their whole merchandise not just apparel.
Overall it just seemed very nicely done and I think everyone should just take a look for themselves if they haven’t already.
Here are some pictures I got from their Instagram from the same lookbook 
FashionFriends 